New Delhi: Union Home Minister Amit Shah will visit Kerala in the coming weeks as part of a tour of four states scheduled to go to the Assembly polls in 2026, with the aim of readying the BJP for the elections.
Shah will travel to Assam, West Bengal, Tamil Nadu and Kerala to fine-tune the party’s election strategy and strengthen organisational work with a focus on grassroots mobilisation. The tour comes in the backdrop of the BJP-led alliance’s emphatic victory in Bihar, with the party now seeking to replicate a bottom-up organisational push in the upcoming Assembly elections.
The first leg of the tour will be to Assam, the only state among the four where the BJP is currently in power. Shah is scheduled to arrive in Guwahati on Sunday and will spend two days in the state. The visits are also aimed at expanding the party’s footprint in the other states and stepping up preparations to challenge for power in West Bengal.
He will visit West Bengal on December 30 and 31, followed by Tamil Nadu in the first week of the new year and Kerala in the second week.
According to party sources, Shah plans to visit each of the four states for two days every month until the elections, providing coordination and direction to the organisation. The BJP’s central leadership is working on extensive action plans to demonstrate strength in three states and increase its seat tally across the board.
In Kerala, the party is expected to place special emphasis on the Assembly polls following its gains in the local body elections and its historic victory in the Thiruvananthapuram Corporation, where it came to power for the first time. With no representation in the Kerala Assembly at present, the BJP is preparing strategies aimed at winning more seats in the state.
The BJP is tightening its election machinery across the four states under Shah’s leadership, with a comprehensive strategy ranging from the Panna Pramukh system to the ‘Mera Booth, Sabse Majboot’ campaign.
Under the page in-charge, or Panna Pramukh, system, one party worker is assigned responsibility for a single page of the electoral roll, typically covering 30 to 60 voters. The objective is to secure votes through direct engagement at the grassroots level. The ‘Mera Booth, Sabse Majboot’ initiative focuses on strengthening party activity at the booth level by coordinating outreach with families and local networks.
Strengthening these organisational components will be a key task during Shah’s initial visit. The tour will also focus on identifying local issues to prioritise in the election, shaping campaign themes and preparing responses to criticism against the party.