New Delhi: The 'Swiggy Seal' project was unveiled by online food delivery company Swiggy on Wednesday in an effort to improve food quality and cleanliness standards among its restaurant partners. Currently live in Pune, the project will progressively expand during November to encompass more than 650 Indian cities.
"Since the program's launch two weeks ago, restaurant partners have shown high interest, with hundreds of requests for hygiene audits already received. Should any concerns arise about a restaurant holding the Seal, Swiggy will thoroughly review the feedback and may revoke the badge if the restaurant fails to maintain the established standards," Swiggy stated.
Under the initiative, the ‘Swiggy Seal' badge will be featured on restaurant menu pages to highlight those with a proven track record of serving hygienic, high-quality meals in quality packaging, PTI reported.
"Leveraging insights from over 7 million verified customer reviews in the past six months, the Swiggy Seal program aims to elevate restaurant hygiene practices. It offers restaurant partners comprehensive insights and actionable support to ensure the delivery of hygienic, well-cooked food in high-quality packaging," Swiggy stated.
Through this initiative, Swiggy will share detailed, verified customer review-based feedback with restaurant partners, focusing on key areas like contamination prevention, optimal cooking and packaging quality. The insights will enable restaurants to identify areas of improvement and implement effective hygiene practices.
The food delivery platform has teamed up with FSSAI-accredited agencies, including Eurofins and Equinox, to offer restaurants access to professional hygiene audits at exclusive rates.