BIRYANI RICE. Rose Kaima Biryani Rice, a brand that is popular both in India and abroad, is undergoing a rebranding process. Pan-Indian film star Dulquer Salmaan will be the new brand ambassador for Rose Kaima Rice. The company management has informed that the TV commercial and the photo shoot featuring Dulquer have been completed. It is certain that Dulquer's presence will greatly enhance the public acceptance of the Rose Kaima Rice brand, especially among the youth. As part of the rebranding program, one-kilogram and five-kilogram Rose Kaima Rice retail packets will be repackaged and launched in the market soon. The aim of redesigning and introducing the one-kilogram and five-kilogram retail packets is to bring the original, unadulterated Rose Kaima Rice brand to every household. Furthermore, the company is also launching 30-kilogram and 50-kilogram commercial rice packets in a new format.
Bardhaman Agro Products India Pvt Ltd (BAPPL) is the company that manufactures and markets Rose Kaima Biriyani Rice. Today, it is famous for its quality, taste and aroma. Bardhaman Agro Products selects the best grains from farmers who adhere to strict quality standards and deliver Rose Kaima Rice to its customers without losing its natural taste, aroma and nutritional value using the company's state-of-the-art processing facilities and innovative technologies. The company distributes its high-quality Rose Kaima Rice throughout India and foreign countries like UAE, Oman, Saudi Arabia, Kuwait, Qatar and Bahrain. In overseas, the 'Rose' brand is known as 'Bardhaman Rose'. Bardhaman Agro Products operates with the aim of providing premium quality rice products to consumers. The company, which adheres to strict food safety regulations, markets only products that have been certified ISO 9001-2015, ISO 22000-2018, HALAL, HACCP, FSSAI, and SFDA to maintain quality. The company also announced that they are going to introduce "basmati" rice from the soil of Punjab in the same "Rose" brand name very soon. As part of the company's social commitment, it has planned food distribution charity programs across Kerala, titled the "Rose Biryani Challenge," with the slogan "Filling the minds of the hungry." These initiatives will be rolled out in orphanages, old age homes, and among underprivileged communities very soon. The company management expressed special thanks to all the media and social media influencers who attended the press meeting for their support so far.
Company Chairman and Managing Director Sekh Rabiul Haque, Regional Business Partner Narayan Chandra Maiti, Assistant Regional Business Partner Somanath Maiti, Chief Marketing Officer Shreepathi Bhat, International Marketing Manager Abdul Shukoor, Assistant General Manager Hasibur Rahman, Eastern Region Sales Manager Manas Basu, International Sales Manager Noushad CV and Media Partner - Black and White Creations Chairman Anwar AT addressed the press meet and explained the company's policies. The rebranding with Dulquer Salmaan was coordinated and executed by Black and White Creations, a leading advertising company in South India. The management also informed consumers that they should be careful to check the logo and brand when buying Rose Kaima Rice to avoid being cheated by buying fake products that look like Rose. Bardhaman Agro Products management officially shared this information with the media at a press meeting held at Grand Hyatt Kochi Bolgatty on May 8th.