New Delhi: Prominent French beauty manufacturer L'Oreal Paris announced on Tuesday that Alia Bhatt, a Bollywood actress, has been signed on as their new global brand ambassador.
By doing this, Bhatt becomes the latest addition to the diverse group of L'Oreal brand ambassadors, which also includes Camila Cabello, Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and many more.
She will star in the French beauty brand's campaigns, starting in September 2024, said a L'Oreal statement.
Bhatt embodies the core values of L'Oreal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women all over the world, it said.
L'Oreal Paris Global President Delphine Viguier-Hovasse said: "I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide.
"Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L'Oreal Paris seeks to open up by uplifting women's worth." "The brand's celebration of women's empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oreal Paris to make a positive impact in the beauty industry and champion inclusivity for women," Alia Bhatt said.
With PTI inputs