Amul extends regional sponsorship deal with Argentina football team
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Amul has extended its partnership with the Argentina Football Association as the Official Regional Sponsor for another season.
The domestic dairy brand announced on Wednesday that this will mark the fourth year of its association with the FIFA World Cup champions. The renewed partnership will cover the World Cup 2026 period.
The Argentina Football Association confirmed the extension and said Amul has been its first-ever Indian regional sponsor since 2022. AFA President Claudio Fabian Tapia said the continued partnership reflects the team’s growing connection with fans in India.
Jayen Mehta, Managing Director at Amul, said the brand is proud to continue supporting the Argentina national team. He said Amul and football share an ability to connect hearts across borders. Mehta added that the collaboration highlights the shared energy behind both sport and nutrition, with milk continuing to fuel champions and inspire future generations.