Fam Foods, Kobe Beef association bring halal-certified Kobe Beef to Saudi Arabia

The Saudi market has officially welcomed halal-certified Kobe beef, celebrated during an exclusive evening at the residence of Morino Yasunari, the Japanese ambassador to Saudi Arabia. Hosted by Fam Foods, the only authorized reseller in the Kingdom, the event was held in collaboration with the Kobe Beef Association, symbolizing a growing cultural and culinary bond between Japan and Saudi Arabia.

The gathering featured a blend of heritage and modern celebration. Guests were greeted with traditional Saudi coffee, reflecting the shared value of hospitality between the two nations. The decor seamlessly combined Saudi and Japanese traditions, further underscoring the cultural fusion.

Culinary artistry took center stage, with teppanyaki demonstrations showcasing authentic Japanese techniques. The renowned Kimono Butcher impressed attendees with a meticulous display of beef cutting, symbolizing the precision and dedication integral to Japanese culinary heritage.

Princess Muneera Al Rasheed, chairwoman of Fam Foods, emphasized the significance of the evening in her speech.

He said, “This evening celebrates more than just the introduction of halal-certified Kobe beef; it embodies the rich culinary and cultural partnership between Japan and Saudi Arabia. At Fam Foods, we are committed to innovating while safekeeping tradition — together, we are transforming premium dining experiences in the Kingdom".

Shinnosuke Murakami, president of the Sanda Meat Center Export Expansion Consortium, which oversees Kobe beef exports from Japan, highlighted its global acclaim.

"“Kobe beef represents the pinnacle of Japanese wagyu beef, renowned worldwide for its exceptional flavor, rich aroma and unparalleled tenderness. We are deeply grateful to His Royal Highness Faisal bin Bandar bin Sultan Al Saud, Her Highness Princess Muneera Al Rasheed, and the Fam Foods team for their ongoing support in this partnership and providing us the opportunity to share this wonderful delicacy with the people of Saudi Arabia and the Arab world".

Traditional Japanese performances added depth to the evening, with the soothing melodies of a koto and the elegance of a flute recital bringing the cultural roots of Japan to life.

Fam Foods also announced the launch of Hocho, a premium Kobe and wagyu-based restaurant, set to open in Via Riyadh. The restaurant aims to redefine Japanese dining in the Kingdom, offering an elevated experience that showcases the artistry of Japanese beef.