Amazon’s 10-minute delivery push raises questions for quick-commerce rivals
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Mumbai: Global e-commerce giant Amazon is preparing a major investment in India, including a significant expansion into the quick-commerce sector. The company, led by billionaire Jeff Bezos, plans to invest USD 35 billion (around ₹3.14 lakh crore) to strengthen its ultra-fast delivery business, which includes delivering groceries and daily essentials within 10 minutes.
Amazon will compete with Zomato’s Blinkit, Swiggy’s Instamart, Zepto and others already established in this space. The company’s senior vice-president for India, Amit Agarwal, revealed details of the new investment plan. Agarwal has overseen Amazon’s operations in the country since it began business in India in 2013.
Amazon had initially planned to invest USD 20 billion in India, but the projection was raised to USD 35 billion in view of higher growth potential. The full investment is expected to be completed by 2030. Of the total, USD 12.7 billion will go into areas such as artificial intelligence and cloud infrastructure through Amazon Web Services. By the end of 2024, Amazon had already invested USD 40 billion in India over 15 years.
Amazon Now, the company’s quick-delivery service, is currently available only in major cities including Bengaluru, Delhi, Mumbai and Chennai. Encouraged by strong customer demand, the company is preparing to scale up the service with fresh investment.