The Department of Tourism and Commerce Marketing in Dubai launched a new campaign entitled "Live Your Story "as part of its marketing efforts in various parts of the world, especially with the aim of receiving more tourists and reopening more regional and global destinations and markets. The campaign was initially launched through the Emirates Airline entertainment system and will be rolled out gradually this month in 20 languages across several platforms in major markets that have returned to activity during the Covid-19 pandemic.
The campaign encourages tourists to enjoy all that the city has to offer, which is overflowing with tourist attractions and distinctive offers besides inviting them to customize exceptional experiences that they find "only in Dubai" that suit their tastes and preferences.
Essam Kazem, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said: "With Dubai re-welcoming international visitors, Dubai Tourism continues its marketing efforts using creative ways to promote the city and maintain its esteemed position as a unique and preferred global destination." He also said that Dubai is famous for being a renewed and always developing destination, and it could offer more enjoyable experiences to its new visitors or those who are used to visiting it, as we realize that with the gradual return to normal life.
He added that the "live your story" campaign will ensure the readiness of the city to meet the tastes and requirements of the visitors. The promotional film focused on a concept and dimension other than showing the skyscrapers and unique landmarks that characterized the city. It invited them to visit a destination that celebrates the cultures of more than 200 nationalities around the world. Through this innovative campaign, Dubai makes sure that it's a safe and preferred destination to visit.
This campaign promotes Dubai and its tourism, including its heritage and entertainment destinations, and outdoor adventures, water activities, culinary arts, shopping and more.