A short film promoting tourism in Kashmir has drawn over one million views on Facebook within the first 24 hours of its launch by Jammu and Kashmir chief minister Mehbooba Mufti.
The video — Warmest Place on Earth — that focuses on the hospitable nature of the residents of the valley was launched by Mufti in Srinagar on Saturday evening and shared by her as her first ever tweet on Sunday evening referring to it as “Kashmir, our home.”
Watch the video here: