Apple to surpass Samsung as largest smartphone brand worldwide

New Delhi: A recent report from a well-known Apple analyst states that Apple will overtake Samsung as the leading smartphone brand in the world in 2023.

Apple is anticipated to ship between 220-225 million iPhone units in 2023, while Samsung's shipments have been reduced to 220 million units due to the worldwide chip shortage, according to Ming-Chi Kuo, who has a history of making correct forecasts regarding Apple products.

Additionally, Kuo predicted that Samsung's outlook would remain conservative and that Apple will keep its lead in 2024 with a target of shipping 250 million iPhones, Indian Express reported.

Apple anticipates dominating the smartphone industry as it gears up to introduce the iPhone 15 series on September 12. All around considerable upgrades are anticipated for the iPhone 15 Pro, including a better camera system, significantly bigger batteries, and titanium bodies. However, Kuo cautioned that there might be some supply chain delays with the iPhone 15 shipments, particularly with the iPhone 15 Pro Max model, which is thought to be the most affected.

Despite these difficulties, Kuo expressed optimism that Apple stock will rebound in the near future since the market is unduly pessimistic about the sales of the iPhone 15. Additionally, he mentioned that mass shipments of the iPhone 15 Pro Max would begin this week, allaying some of the worries.

Given that Samsung has held the top spot in the smartphone market for almost a decade, Apple's climb to the top is an impressive accomplishment. Apple investors and fans are excitedly anticipating what the business has in store for them as the iPhone 15 announcement approaches.

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