India's emerging reputation as a racquet sports hub is poised for a significant boost with the introduction of the World Pickleball League (WPBL), marking the inception of the first-ever professional pickleball league.
Spearheaded by Natekar Sports and Gaming (NSG), founded by former Davis Cup tennis star and Arjuna Awardee Gaurav Natekar, in collaboration with Sony Entertainment Talent Ventures India (SETVI), the league aims to capitalize on the growing popularity of pickleball, a unique racquet sport that combines elements of tennis, table tennis, and badminton.
Drawing from his extensive experience spanning over 35 years as a player, consultant, entrepreneur, and administrator, Natekar expressed pride in unveiling the inaugural global professional pickleball league in India. He highlighted the sport's inclusive nature, emphasizing its accessibility across age groups and genders, thereby democratizing sports participation.
The inaugural edition of the league will feature six franchises vying for the championship title, with each team comprising five to eight players, including international stars. In a bid to foster talent development, the league will require teams to include Indian players and junior athletes, affording them the opportunity to train alongside seasoned professionals.
Arvind Prabhoo, President of All India Pickleball Federation and International Pickleball Federation, hailed the introduction of the professional pickleball league as a transformative initiative for the sport in India. He expressed optimism regarding the sport's growth trajectory, envisioning a significant increase in participation and recognition in the coming years.
Pickleball, currently played in over 80 countries, has witnessed a surge in popularity in the Asia Pacific region, with India emerging as a key market. With over 30,000 amateur players and 8000 registered players across 18 states, the sport has garnered widespread appeal. Its adaptability and accessibility, suitable for individuals aged seven to 70, have contributed to its popularity as both a recreational and competitive sport.