New Delhi: There is a popular perception men eat more and are not conscious of what they eat, while women are calorie conscious and their eating patterns are controlled by their moods. Thus, men snack more than the belief goes. But it is wrong, says a new study.
IANS reports that the study, titled 'STTEM - Safety, Technology, Taste, Ease & Mood Uplifter'- The India Snacking Report (Volume I) and conducted by ready-to-cook products brand Godrej Yummiez suggested that 76 per cent of women snack more than once a day while 74 per cent men do the same.
The report aims to unveil interesting insights into the attitudes and perceptions of people when it comes to snacks & snacking.
Snacking is viewed as a mood uplifter by both genders, thereby highlighting the correlation of emotions to snacking. Throwing light on the food-mood connection of genders, the report reveals that 74 per cent of women snack more when they are happy, i.e. 4 per cent more as compared to men (70 per cent), and 60 per cent of women snack more when they are sad, i.e. 8 per cent more as compared to men (52 per cent)
An aspect that came up in this study was that of snacks and main course meal timings merging or overlapping. Sixty-four per cent of males & 67 per cent of females confessed to indulging in anytime snacking. Recall or association of snacks with 'meals' is a very interesting finding of this study. Forty-six per cent of males and 53 per cent of females associate snacking with a mini meal.
In the report, Chief Executive Officer (CEO) of Godrej Tyson Foods Limited Abhay Parnerkar, said, "As the foremost player in the ready-to-cook category, Godrej Yummiez strives to understand the dynamic patterns defining snacking amongst people in the country. The India Snacking Report clearly shows that both genders equally prefer snacking and make their choice basis moods and preferences. Going forward, the dynamics that will shape India's snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the Taste pillar, Indian snack categories will have a larger influence over both consumers and brands."