Sharjah: His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, will serve as the Chief Patron of the 7th edition of Come On Kerala, the Middle East’s largest Indian trade, entertainment and cultural fair organized by Gulf Madhyamam. The event is scheduled to take place on May 9, 10 and 11 at the Sharjah Expo Centre.
His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi
This marks the seventh consecutive edition of Come On Kerala being held under Sheikh Sultan’s patronage. Known for his consistent support of the expatriate community, Sheikh Sultan’s involvement continues to be a source of pride for the Malayali diaspora and recognition for Gulf Madhyamam, which represents the voice of expatriate Malayalis.
The event, organized in collaboration with the Sharjah Chamber of Commerce and Industry, has played a significant role in enhancing trade relations between India and the UAE. The success of previous editions has been driven by Sheikh Sultan’s leadership and the strong backing from Sharjah authorities.
This year’s edition is being prepared with fresh concepts and will feature a wide range of activities catering to business, culture, entertainment and education. Prominent figures from both the UAE and Kerala are expected to participate.
At a time when Indo-UAE trade and industrial ties are gaining strength, Come On Kerala returns with even greater relevance. Over the years, the fair has evolved into an event eagerly awaited by the expatriate community.
In line with the UAE’s declaration of 2025 as the ‘Year of Community’, this edition will also highlight events promoting social cohesion and mutual participation. Alongside business exhibitions, the fair will include daytime programs combining entertainment and knowledge, as well as musical and cultural events across all three nights. World-renowned Indian and Malayalam artists are set to perform, offering a unique experience for audiences.
Key highlights of the event include the Indo-Arab Excellence Awards, which will honor leading entrepreneurs and the Indo-Arab Women Excellence Awards, recognizing outstanding Indian and Arab women entrepreneurs.
Special programs have been arranged for children, including daily Little Artist drawing competitions and cultural performances by school students. There will also be competitions for families and training workshops in various fields for women. The food court and other visitor zones are being expanded with enhanced facilities to accommodate the large number of attendees expected.
For more information, contact +971 50 485 1700, +971 52 423 4916 or +91 9645009444