Riyadh Season 2025 has drawn more than 8 million visitors since its October launch, according to Saudi General Entertainment Authority Chairman and Advisor Turki Alalshikh. Attendance has climbed as new events and experiences opened across the city, drawing visitors from inside and outside the Kingdom through a mix of international shows and locally produced activities.
Al-Suwaidi Park has seen strong footfall, presenting food, arts, fashion and crafts from several countries. Boulevard City continues to draw crowds with theatres, concerts and entertainment shows. Boulevard World adds country-themed experiences, along with other zones that have widened the range of activities available to visitors.
The Riyadh Motor Show recorded significant traffic during its run, attracting car and technology fans with displays of new models and global innovations.
Sporting events have also brought in large audiences. The Ring IV boxing night, featuring major international bouts, ranked among the season’s most attended programs.
The Beast Land, created with global content creator MrBeast, has reported sustained demand since opening. The venue offers games, adventure activities and live shows designed for all age groups.
The Groves has drawn attention as a newer destination offering entertainment, dining and an upscale setting. The Riyadh Zoo remains a steady draw for families and school groups.