Riyadh: LuLu Hypermarket, Saudi Arabia’s fastest growing and largest retail chain (33 hypermarkets and counting), and Ismail Abu Dawood and Procter & Gamble Limited (P&G), manufacturer of brand products such as Pampers, Tide, Ariel, and Herbal Essences have partnered to celebrate the 93rd Saudi National Day with a Guinness World Records title.
On September 19, 2023, in partnership with Ariel (P&G) Saudi Arabia, LuLu made a large eye-catching formation out of 16,494 Ariel detergent packs in the shape of the number 93 to set the Guinness World Record for the “Largest Packaged Product Number” at the Alawwal Park Stadium in Riyadh.
Attending the event was one of the biggest Saudi media celebrity guests Yousif Al Jarrah. "I am very pleased to be here on this special day to celebrate the 93rd National Day and to participate with my brothers at LuLu Hypermarket and Ariel in achieving the world's largest number, and I congratulate them on receiving the Guinness certificate,” he said.
The LuLu &Ariel (P&G) teams have been working on a logistics and design blueprint to build the formation, and the companies’ Saudi employees participated in the event.
Guinness World Records officials were also present to authenticate and certify the attempt.
To mark the Hypermarket’s role in the progress of Saudi Arabia, the retail giant is all set to partner with Al Bir charity to donate 6,000 packs from the display to families in need. This will also be part of the LuLu ESG effort.
Of the remaining packs, more than 10,000 lucky customers shopping at the LuLu stores in Riyadh on Saudi National Day (September 23), will get them for free on a first-come-first-serve basis.
LuLu Saudi Director Shehim Mohammed said, “We are excited to aim for a Guinness World Records title dedicated to the Kingdom of Saudi Arabia on the occasion of the 93rd Saudi National Day”.
“It is an exercise that frames the progress of KSA and LuLu’s role in it. The top detergent brand, Ariel, produced by our project partner P&G, is manufactured in KSA and, like LuLu, it showcases the development of industry and business in modern KSA. We have also built our charity and ESG initiative into the event, thus reaching out to families in need and also our valued customer base.”
Turki Bin Moammar, P&G Saudi Government Relations & Public Policy Senior Director, also expressed the multi-national conglomerate’s happiness at partnering with LuLu for this landmark event.
“At P&G, we are committed to helping create a better world for future generations by driving initiatives across our brands and operations that help the communities we operate in. Our longstanding collaboration with LuLu offers both organisations an opportunity to demonstrate the power of brands to enact positive change. This imaginative effort to mark KSA’s National Day with a Guinness World Record is sure to capture the hearts of the public while also serving the noble cause of charity. We look forward to building on this coalition through future initiatives with trusted and mindful partners,” he said.
The project was also praised by Fahad Al Nashwan, Asst. Secretary General of Albir charity. “Charity is one of the pillars of Islam and on the joyful occasion of Saudi National Day, what better way to join in celebrations than this, where families in need are served? We thank LuLu Hypermarket and P&G for their reaching out in this imaginative way,” he said.
The September 19 display was inaugurated in the presence of LuLu top management led by Mr. Shehim Mohammed, Director of LuLu Saudi Arabia, The P&G team was led by Mr.Turki Bin Moammar, P&G Saudi Government Relations & Public Policy Senior Director.