Jeddah: About 100 women walked for 1.5 km at King Abdullah Economic City during the "Pink Walk" breast cancer awareness march on October 14. The Pink Walk was held under the Pink Lemon movement.
Speaking to Arab News, Samantha Fadlallah, creative director of LIPS Management, the company managing the Pink Lemon movement said "This month is breast cancer awareness month, and this is what Pink Lemon stands for; to increase awareness about breast cancer, to push everyone for early detection, and today the Pink Walk is to show solidarity to show that we are all supporting this movement."
Lebanese singer and breast cancer survivor Elissa performed and gave her testimony at KAEC as part of the movement on October 15.