A viral video capturing the survival of an insulated Stanley cup amidst a car fire has garnered widespread attention, leading the bottle brand to extend an extraordinary gesture: offering to replace the owner's destroyed vehicle.
Tumblers and thermoses have become indispensable companions during travels, serving as reliable containers for beverages.
However, a recent social media-shared incident highlighted the exceptional durability of a Stanley tumbler.
In a remarkable car accident, the vehicle suffered extensive damage, yet the tumbler inside remained unscathed. The owner, in disbelief, remarked in the video, "Everybody's so concerned about if the Stanley spills, but what about if it melts? Fire yesterday. Still has ice in it."
The video swiftly gained viral status across multiple social media platforms, sparking a wave of reactions and discussions. People marvelled at the tumbler's resilience and its ability to maintain temperature amidst such extreme conditions.
Social media buzzed with various responses to the incident. One user speculated, "It is an ad... a free one at that."
Commenting on the incident, another user remarked, "The best comedy writes itself. The best ads create themselves."
Addressing the video, Stanley's President, Terence Reilly, made a public statement via social media. Expressing relief at the owner's safety, Reilly acknowledged the extraordinary endurance of Stanley products. He pledged to send the woman new Stanley tumblers as a gesture of appreciation. Additionally, in a surprising move, Reilly announced the brand's unprecedented offer: "We'd love to replace your vehicle."
In his video message, Reilly emphasised, "We've all seen your video and wow what an ordeal and we're all really glad you're safe. It shows how Stanley, our Stanleys, are built for life. I've seen a lot of comments that we should send you some Stanleys, well we're going to send you some Stanleys, but here's one more thing. We've never done this before and we'll probably never do this again. But we'd love to replace your vehicle."
The incident, coupled with the brand's generous offer, has ignited admiration for Stanley's product resilience.