As Flipkart gears up for its annual Big Billion Days sale starting September 23, a viral video has sparked debate about working conditions at the e-commerce giant’s Bengaluru office.
The clip, shared on Instagram by employee Simrann M Bhambani, shows mattresses and pillows being brought into the office as staff prepare for extended shifts. The caption read, “Yess we do night stays in office #flipkart #bbd Have you done night stay in your office?” The text overlay added, “Big Billion Days. POV: It’s gonna be a longgg weekend. 2 days to go.”
The video has crossed one million views and triggered strong reactions online.
“We are doing the same from last 4 days but behind every sleepless night lies the blueprint of tomorrow success,” one user wrote.
Another remarked, “Glorifying toxic work culture is a flex these days.”
Others were critical of the idea.
“Hope I never see a day where I have to sleep in office and that too on such filthy mattresses,” a user commented.
“And you are proud of this? Smirking with goggles? We should not promote this culture of labor work,” another added.
The Flipkart Big Billion Days 2025 will offer discounts across electronics, fashion, home, and kitchen categories. Customers with Flipkart Plus and Black memberships gained early access from September 22.