Hyderabad: Biryani may be Hyderabad’s signature dish, but even the world-famous delicacy takes a back seat during the holy month of Ramadan in favour of haleem, a porridge-like dish made of wheat, lentils and meat.
Such is the preference for haleem during Ramadan that no other dish even comes close in terms of popularity, taste and sale. To just give you an idea, the sale of haleem during Ramadan last year fetched over Rs 500 crore.
Though the mouth-watering dish is a regular on the menu in many Muslim weddings and is also available round the year at a few city hotels, it’s only during the fasting month that it is in great demand.
Young techies can be seen savouring the delicacy at many outlets of major hotels. Thousands of customers throng outlets across the city from around 5 p.m. till well past midnight to taste haleem.
Those travelling abroad or to different destinations within the country don’t forget to pick up a few packets of haleem for their relatives and friends.
They can be seen pounding the meat in vessels with large wooden poles. The entire cooking process, which takes 10 to 12 hours, is done on firewood.
Haleem is originally an Arabic dish, which is said to have come to India via Iran and Afghanistan.
“The Legendary Cuisine of Persia”, a highly acclaimed cookbook, traces the origin of haleem to the 6th century Persian king Khusrow.
Over the decades, the syrupy dish was Indianised with the addition of local spices, dry fruit, clarified butter or “desi ghee” and the unique style of cooking.
From star hotels and popular food joints to small eateries, almost everyone prepares haleem, which is preferred for breaking the fast due to its energising nature, high nutritional value and soothing porridge-like texture.
As the “Iftar” time approaches, dozens of workers start packing or serving piping hot haleem garnished with special spicy “shorba” or meat broth, caramalised onions, coriander, and slices of lemon.
While haleem was originally made with mutton or beef, it’s now available in other variants — chicken, fish, and even vegetarian.
From old hotels like Madina in the old city to Sarvi, Paradise, Shah Ghouse, all claim to have their own unique taste.
Hyderabad residents say the credit for reviving the popularity of haleem goes to Pista House, a bakery which made a modest beginning in the mid-90s. With aggressive and innovative marketing, it became the biggest maker of haleem in the city. The brand has since gone global with outlets in the United States, Oman and Dubai.
In 2010, it succeeded in getting Geographical Indication Status (GIS) for Hyderabadi haleem, making it the only non-vegetarian Indian dish to get this recognition.
Pista House, which also offers an innovative “diet haleem” and “organic haleem”, was this month invited by the European Union Intellectual Property Office to showcase Hyderabadi haleem at the Thailand Food Exhibition ‘THAIFEX 2017’ in Bangkok.
“It is a rare honour and great recognition for us,” Pista House owner M.A. Majeed said.