New Delhi: Google's video streaming platform YouTube is planning to launch an online store similar to Apple TV and Amazon Prime Video. The new platform could be available this year itself.
The YouTube Channel Store will allow users to choose streaming services via the main YouTube app, reported the Wall Street Journal.
The online store has been in the works for at least 18 months and is already in talks with entertainment companies about participating in the YouTube marketplace. YouTube TV already has this capability for HBO, AMC+, Showtime, and many others.
The report said YouTube is discussing splitting subscription revenue with streaming partners, although the terms may vary widely for each partner. It would offer great marketing for streaming services because "consumers could watch trailers of shows or movies free on YouTube and then easily pay to subscribe to the service".
The company in 2020 discussed launching an online streaming video store.