New Delhi: Elon Musk-run X Corp (Formerly Twitter) lost more than half a billion user visits last month, dropping to seventh place in the global rankings, behind Meta-owned Instagram.
According to new SimilarWeb data, in September, X's traffic dropped from 6.4 billion to 5.8 billion, a loss of 10 percent.
Of the 176 countries that accessed Twitter in September, over four-fifths (83 percent) saw a decline in month-over-month traffic to the website.
Since Musk’s takeover of Twitter last year, global searches for the company have dropped from 14 million monthly searches to 11 million a year later, the lowest since November 2018, Google data showed.
"SimilarWeb traffic shows that Twitter is quickly losing traffic and has already slipped in global rankings. Since Musk took over, its popularity appears to be declining," a Venture Smarter spokesperson said.
It is staggering to see traffic drop from hundreds of countries, and it could well be Twitter's behind-the-scenes efforts to combat bots.
"However, as Musk has said recently, the 1$ charge may be the 'only way to fight bots,' it looks more likely that users are switching off from the platform," the spokesperson added.
On Friday, Musk said that X will soon roll out two new paid premium tiers, and one of those tier with ads will cost less than the current $8 a month.
With inputs from IANS