New Delhi: Celebrity couple Virat Kohli and Anushka Sharma on Monday announced their new venture ‘Nisarga’, which aims to promote high-impact events and intellectual properties (IPs).
In a statement, the company said that it will curate special segments in existing IPs and develop and create new platforms.
As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company which holds IPs like 'The Valley Run', the company said in a statement.
Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment, it added.
The calendar of events currently comprises three motor sporting events, expos and one music concert, including innovative youth-connect programmes.
In a joint statement, Anushka and Virat said Nisarga embodies their values and vision in what they do personally and professionally.
"Nisarga's initiatives will promote these perspectives, the impact of which will be seen as we embark on this journey and execute these on the ground, through engaging experiences so that we leave behind more than what we were given," they said.
The company's top management includes Taha Coburn Kutay as its CEO leading the global operations and strategic partnerships, Shivank Sidhu overseeing strategic marketing, events and alliances and Ankur Nigam, COO leading finance, legal and transactions, the statement said.
With inputs from PTI