Traditional Saudi fashion to be displayed at Almurabaa stores in Riyadh Season 2021
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Riyadh: Almurabaa, one of the 14 zones of Riyadh Season 2021, continues to receive visitors until December, amidst a wide turnout. Almurabaa establishes a new concept for entertainment in a historical site, where more than 7 world-class destinations meet in one place.
In addition to the shopping experience and touring these destinations, the zone gives visitors a refined experience accompanied by live music in the background and illuminated paths at night.
Almurabaa organizes corner shops that sell luxury women's fashion, abayas and perfumes. This organization has added an exceptional dimension to the Almurabaa tour, which includes an experience of an international restaurant, a visit to the Saudi National Museum and a unique shopping experience to buying luxury products for brands that originated and developed in the Kingdom.
The zone demonstrates the support provided by Riyadh Season 2021 to Saudi brands in fashion design and fragrance, as most of the Saudi stores located in Almurabaa have been given the chance to coordinate with the Matloob platform, which receives applications to participate in the Season and presents them to the committee for approval.
Most fashion designs at the Saudi stores in Almurabaa represent the identity of Najdi fashion in the Saudi heritage, and most of the stores include more than 15 designs for women's abayas, expressing the identity of Najdi women's fashion. The stores also offer many designs of traditional Farwas for men, which are worn in winter in the Kingdom.