Saudi hosts Media Forum 2025, leading innovations, investment prospects

Riyadh: Saudi Arabia is set to welcome global media leaders to the fourth edition of the Saudi Media Forum (SMF, 2025), which will take place in Riyadh from February 19 to 21. As the largest global media gathering, the event will explore the industry's future, technological advancements, and investment opportunities, providing a platform for innovators and professionals to exchange insights and experiences.

The forum will delve into the transformation of the media landscape, focusing on integrating technology into content production. Discussions will highlight the Kingdom's commitment to sustainability in the media sector, including using solar energy for data centers and studios, the shift to electronic journalism and the role of artificial intelligence in broadcasting and digital content distribution.

Another key topic will be Saudi Arabia's presence as a global hub for gaming and esports, driven by government initiatives and digital innovations. Experts will also examine the growing influence of artificial intelligence in media, particularly in content creation and production efficiency.

The Kingdom's hosting of the 2034 FIFA World Cup is expected to greatly boost international media engagement, fostering cultural exchange through widespread coverage and global participation. The forum will offer in-depth discussions on these pivotal topics, shaping the future of media and entertainment, across 80 sessions and workshops, featuring 200 media leaders and industry specialists from around the world.