Centre forms 19-member panel to curb misleading ads in processed food industry

In a move to enhance transparency in food advertising, the central government has established a 19-member committee to address misleading promotions related to processed food products.

Headed by Union Minister of Food Processing Industries Chirag Paswan, the committee includes representatives from various ministries, regulatory bodies, and industry associations.

The committee has been tasked with formulating a comprehensive strategy to detect, prevent, and regulate deceptive advertising in the processed food industry. It will provide policy guidance and work towards ensuring that consumers receive accurate and ethical information regarding food products.

As per its mandate, the committee will analyse current advertising practices, labeling regulations, and promotional strategies to identify gaps and recommend necessary amendments. Additionally, it will develop new guidelines to enhance consumer protection and promote responsible advertising.

The panel comprises officials from the Ministry of Food Processing Industries, Ministry of Consumer Affairs, and Food Safety and Standards Authority of India (FSSAI). Industry representatives include members from prominent organizations such as the Federation of Indian Chambers of Commerce & Industry (FICCI), Confederation of Indian Industry (CII), and the Associated Chambers of Commerce and Industry of India (ASSOCHAM). Other associations, including the All India Food Processors’ Association, Federation of Sweets & Namkeen Manufacturers, Indian Beverage Association, and Plant-Based Food Industry Association, are also part of the committee.

India’s food processing industry has witnessed substantial growth, expanding at an average annual rate of 5.35% over the last eight years (2014–2023). In 2022–23, the sector accounted for 7.66% of Gross Value Addition (GVA) in the manufacturing industry and 8.45% in agriculture.

Beyond its economic contribution, the industry is a major employment generator.

According to the latest Annual Survey of Industries (ASI) for 2021–22, the registered food processing sector employed approximately 20.68 lakh people. Additionally, the unregistered sector provided jobs for 51.11 lakh workers, representing 14.18% of employment in the unorganised manufacturing sector, as per the National Sample Survey Office (NSSO) 73rd Round (2015–16).

The Ministry of Food Processing Industries has officially notified the formation of the committee, and its first meeting is expected soon.