Flipkart claims 1.4 bn customer visits during ‘The Big Billion Days’ festive sales

Bengaluru: E-commerce giant Flipkart on Sunday claimed that its festive sales ‘The Big Billion Days’ (TBBD) 2023 witnessed a record 1.4 billion customer visits over early access sale and seven days of the shopping festival.

According to the company, its Kirana partners delivered more than 4 million packages in the first 4 days of the 10th edition of TBBD.

The company said that its seller success reached new heights with 2 times “crorepati seller growth over TBBD 2022”.

Compared to last year, a 60 percent increase was seen in Flipkart Plus memberships, the company said, adding that the transacting sellers saw a 2.5 times increase in their business, compared to the pre-festive period.

Flipkart Group CEO Kalyan Krishnamurthy said, “In this milestone year, we continue to spread the festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfillment centres, sortation centres, and delivery hubs”.

“This year’s ‘The Big Billion Days’ has received great response from both customers and our extensive network of sellers across the country,” he added.

Choices in smartphones, laptops, tablets, and home appliances indicate a strong “premiumisation” trend pan-India this year. The premium smartphone segment grew 1.7 times over TBBD 2022, enabled by a wide range of affordability levers.

Flipkart’s Samarth program, which enabled a large community of weavers and artisans to bring over 3.5 lakh products across home, furnishing, and lifestyle categories, observed a 6 times growth for sellers compared to the pre-festive period, said the company.

“FireDrops 2.0”, Flipkart's web3 engagement and rewards platform, also witnessed success with a user base of over 2 million participating in brand engagement challenges from more than 30 brands, winning NFT-based shopping rewards.

Some of the categories that witnessed higher traction for premium choices are Electronics, travel, and mobiles.

With inputs from IANS