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Adidas opens first flagship store in India

Adidas opens first flagship store in India

New Delhi: Adidas, a leading sportswear company, has opened its first flagship store in India. "The Home of Possibilities" store is located in the heart of the nation's capital, Connaught Place, and features multiple digital touchpoints, a blend of multiple digital touch points, a sustainability zone and embodies the future of retail experience for consumers.

The Adidas Flagship store offers consumers an innovative technological experience. The store features 32 digital touch points which are powered by green energy, the store encapsulates the use of advanced technology which includes immersive screens, digital plinths and ceiling screens to give customers a superior digital shopping experience.

The store flooring is made with upcycled carbon tiles made of carbon collected from environmental pollution. It is also the first LEED-certified Adidas store in the country.

In line with Adidas long-term vision and commitment towards sustainability, the flagship store houses a dedicated 'Sustainability Zone'. Displaying the End Plastic Waste logo, the zone features Adidas's best sustainable collection.

Commenting on the new flagship store launch, Sunil Gupta, Senior Director, Brand Adidas, India said, "We are thrilled to open our first flagship store in India in the heart of the capital - CP. 'The Home of Possibilities' is the very best of our brand in an unrivalled way, that brings a global shopping experience under one roof. Our aim is to reimagine the experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in-store, the zones featuring our national athletes and quirky local prints in the customisation zone."

The store introduces a dedicated 'Outdoor' collection zone for hiking and trail running adventurers with skylight ceilings. The space will also house a dedicated Originals section in the 'Collection' concept along with Men's performance and Basketball section. The store has an exclusive floor dedicated to the football collection for its shoppers featuring a digital footwear wall, victory mannequin, lit crest, and LED field lines on the ceiling.

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